From 8,000 product descriptions to owning the search strategy.

Marketing copy and content strategy for a national brokerage of roughly 125 offices across five brands. Monthly editorial and newsletters, acquisition press releases to Business Wire format, :30 and :60 radio scripts, billboard headlines, animated brand spots, full Google Ads campaign builds, and local SEO and data-quality audits across every location.

The part furthest from the job title: reading Power BI exports to find where revenue is actually coming from, and pressure-testing proposed targets against the data before anyone commits to them.

Keyword-optimized content across product categories and seasonal campaigns, published site-wide through Adobe Experience Manager and inRiver PIM. Category descriptions, scannable FAQs, and headlines for high-traffic pages — bridging DG's product range and consumer needs while lifting rankings, engagement, and sales.

A six-month contract (March–August 2024) writing localized 'Same-Day Delivery' and 'Local Stores, Delivered to Your Door' copy for major U.S. cities — capturing each market's culture and shopping preferences while hitting strict SEO goals to support Shipt's expansion.

Promoted to marketing in December 2021 (YDesign Group rebranded to Lumens in June 2022). I owned organic search and wrote across every channel:

Articles — migrated and revamped 50+ blog articles onto a new WordPress platform during the rebrand, then contributed consistently to The Edit. Brand copy — narratives for dozens of luxury lighting and furniture brands. Category copy — 100+ pieces of short and long-form SEO content, using Conductor and Semrush for keyword research. Designer biographies — 100+ accurate, engaging profiles on their product pages. Email — daily campaign copy that raised click-through and conversion with design and merchandising.

Wrote and edited 16 product descriptions daily for a premier luxury lighting, furniture, and decor retailer — roughly 8,000 published descriptions over two years, to a strict brand style guide and tight deadlines. Stepped in as acting editor for a team of five writers.

Courses in grammar and syntax, film history and theory, history of literature, Greek tragedies, British women's fiction, and post-modern literature. Published in the student literary journal in 2018, and placed 2nd in Critical Analysis at the 2018 Bazzanella Literary Awards.